I’m a freelance Creative Designer with over 15 years’ industry experience working with agencies, major brands and entrepreneurial start-ups. I’ve worked for a wide variety of industries including Automotive, FMCG, Healthcare, Medical, Charity and Technology sectors.
Your brand is what you stand for. It is always my starting point. I will immerse myself in your business and ensure your brand message is clear, meaningful and consistently delivered. Have a look at some of the successful brands I have worked with below.
Whether it’s advertising, brand identity or marketing materials, I put creativity at the heart of everything I do. With my elegant and intelligent design solutions, I can help you stand out in a crowded marketplace. I create stronger brands and better businesses.
I work directly with you to understand your business, your users and their journey. I design and develop websites putting your customers first, focusing on usability in partnership with beautiful design. I will ensure that every visitor of your site has the best possible user experience.
MindDoc
I worked on the user interface designs for the MindDoc website. MindDoc is a leading monitoring and self-management app for promoting emotional well-being and coping with such mental illnesses as depression, anxiety, insomnia and eating disorders.
The designs for the website were clean, simple and to the point. Bearing in mind our end user may well be suffering from debilitating mental issues, all visual information was keep as concise and user friendly as possible. Calming colour palettes, plenty of breathing space to process the information, soothing illustrations and a friendly tone of voice all helped achieve great results.
Click image to scroll through.
Nordicstork
Nordicstork is an online gift store with a difference, all of their offerings are designed simply yet stylishly with an emphasis on plastic-free sustainable products.
I designed the user interface for this website emphasising the brands core value of simplicity and used a muted colour palette and illustration style as a nod to its nordic influences.
The aim was to put the customers first, focusing on usability in partnership with beautiful clean minimal design showcasing their fantastic products. I had a strong focus on web usability standards alongside elegant visuals. I wanted to ensure the new site provided each user with a positive user experience no matter what their journey.
Click image to scroll through.
Aromajoin technologies, Kyoto, Japan
Aromajoin is a well publicised Japanese technology company that specialises in digitally controlled aroma tech. Whether it’s a device for your home or something wearable, Aromajoin allows you to control these devices and the scents they emit via an app on your phone.
When Aromajoin appointed me to design their new website, I firstly worked directly with them to better understand the business, their customers and their needs. I discovered that the products were very desirable and looked fantastic but their current web offering was uninviting and frustrating to navigate, and most importantly didn’t allow me to make a purchase online.
With the research done and these key findings, I designed and developed the new site with complete consideration for the user’s needs. I had a very strong focus on web usability standards alongside elegant design. I wanted to ensure the new site provided each user with a positive user experience no matter what their journey.
Click image to scroll through.
Sensia, Oil and Gas production solutions, Houston.
Any digital website or platform I design always has responsive design as it’s main consideration. In fact many are now mobile first and desktop second with the way technology and its users are digesting online content on the move. A good example of a recent responsive site that I did the UX and UI design for is for an oil and gas management company called Sensia based in Houston, Texas. Here, I made sure my designs worked on various device sizes and I worked with developers in Europe to ensure there was no loss of functionally between break points. A special bit of UI design and front end code was employed to the ‘+’ graphic used as a styling and branding element throughout.
Click image to scroll through.
Email campaign
Costa baristas spend weeks on intensive training courses to ensure every latte they serve is a work of art. This campaign got Costa Coffee Club members excited and intrigued about the art of coffee making. A series of enticing email offers gave the customer a chance to attend a masterclass training course of their own to see what goes into every cup!
I also worked on designs for various other seasonal campaigns for Costa and applied the creative across landing pages, eDMs and in-store graphics. You can see some examples of these by clicking through the images.
Outdoor Advertising
Advertising campaign for Dyson’s smallest vacuum cleaner. My key inspiration was the discovery that the vacuum was the same size as a sheet of A4 paper. This powerful image became the key visual of my campaign as it dominated Bond Street station; and the integrated TV advert proved to be Dysons’ most successful to date.
Click image to scroll through.
Online Video/Animation
Dyson needed to create desire and excitement for their new bladeless fan, showcasing its iconic looks and technical advancements. My concepts dramatised this by comparing it to a typical bladed fan, and humorously showed the bladed fan’s reaction when hearing the voice-over artist tell of the developments of the new Dyson fan. The bladed fan realises it just can’t compete anymore and hangs its head in shame!
Product Launch
Campaign to announce the arrival of the new Samsung Galaxy S6 and Galaxy Tab S. With fierce competition in a crowded marketplace, the creative needed to have stand-out whilst remaining clean, clear and to the point. The future is here, are you ready?
Click image to scroll through.
Vehicle finance UX/UI design
Full user experience and visual identity design for this global vehicle leasing company.
Leasing a vehicle is often a complicated subject to get your head around. But by implementing best user practice and clear navigation throughout, as well as a simple clean structured approach to the visual design, we helped to significantly clarify the vehicle leasing journey for the consumer, guiding them every step of the way. In a few simple steps ALD Select could now help them find and finance a car, with significant savings from their selection of premium manufacturers.
Click image to scroll through.
Carbo ceramics, Texas, US.
CARBO Ceramics produces and supplies ceramic proppants for use in the oil and gas industry. I was tasked with doing full UX & subsequent UI design for this large US based multi-national company. The site consisted of a large number of products and services, so clear menus and sign posting was key in getting the user to the right place in as few clicks as possible. I designed this website putting Carbo’s customers first, focusing on usability in partnership with beautiful design.
Click image to scroll through.
Vehicle finance UX/UI design
Full user journey and visual identity development for KIA vehicle financing, and a members account area where it would be possible to manage your contract with KIA and other features like booking a service for your vehicle.
Click image to scroll through.
Press Advertising
The Brut Man Up campaign aimed to separate the men from the boys!
For Father’s day, and to celebrate Brut’s support of the Rugby Super League
we thanked the dads behind the players, focussing on England winger Ryan Hall.
Click image to scroll through.
Charity Event Launch for Chron’s & Colitis UK
I created a number of branding and conceptual ideas for this charity event for runners who wanted to do something a bit different. This is a night run in London using UV lights and music to make the event more dynamic and edgy than your average run and gives runners the rare chance to engage with the City in a completely different way.
The ‘Light The Night’ idea for example, was based around a race to illuminate London. The run would start in the dark and as racers ran past key landmarks, they would be illuminated in their full glory!
‘uVme’, in other words, ‘U’ versus ‘ME’, highlights the competitive nature of the race to increase engagement among racers. Secondly, the identity points to the fact that this event will involve UV light and fluorescent colours.
Click image to scroll through.
DM
Vet trips can feel like a full-scale operation. Once you’ve got your pet into the car, there’s traffic to deal with, and a parking spot to find… meanwhile your pet is getting more stressed. The convenience of having a Pets4Vets/Companion Care nearby means getting to the vet is a breeze for you, and most importantly, your pet.
Click image to scroll through.
Corporate Identity
Instances of street crime have increased dramatically in recent years. Employees who leave work after dark have been shown to become likely targets victims of mobile phone muggins, handbag snatches or even violent assaults. RELEX, a self-defence training school, provided employees of large corporate businesses self-defence training skills and how not to become another victim of street crime. The look and feel was keep very urban, using street signage vernacular to give it an edgy style. The marketing materials explained to corporate business that their employees were their best assets so they needed to take better care of them.
Click image to scroll through.
Winter Campaign
Original scamped concepts for Jaguar’s winter campaign lets existing Jaguar customers know winter is just around the corner, and it’s a good time to take their car in for a ‘Winter Health check’. My clever use of headlines eludes to Jaguar having winter under control.
Click image to scroll through.
User interface design.
Full user interface design for this Application for Ultra Electronics; a British company serving the defence, security, transport and energy industries. The aim of the App was to demonstrate to their clients the sectors they work in and showcase the mission specific products and capabilities they can offer. A 3D environment was created where by the user can click on specific hotspots to find out more detailed information. A menu slider was designed to be intuitive and simple to use. Overall look and feel was to be military and direct and unfussy.
Click image to scroll through.
Charity Event Launch for Chron’s & Colitis UK
I created a number of branding and conceptual ideas for this charity event for runners who wanted to do something a bit different. This is a night run in London using UV lights and music to make the event more dynamic and edgy than your average run and gives runners the rare chance to engage with the City in a completely different way.
The branding for the ‘Run London’ idea uses a spotlight as its key visual. This plays on the fact that we are shining a light directly at this hidden disease and bringing it to people’s attention. I added a running icon to bring a Batman-style heroicness to the proceedings. After all, we’re sending out a call for help here…
Click image to scroll through.
Campaign Launch
Emails and online game to promote a campaign for Cow & Gate based on what makes babies happy. And a direct mail ‘5 Step Weaning plan’ for helping mums feed their new babies which has been registered for by well over a million mums already!
Click image to scroll through.
cowandgate.co.uk/happy
www.cowandgate.co.uk/five-step-weaning-plan
Awareness Campaign
Benefit fraud campaign for the Department for Work & Pensions targeting 50 towns and cities across the country. The creative concept was based on a large red map pin which ‘pin-pointed’ very precisely the areas under investigation for fraud. Television adverts, posters, letters and Facebook ads will be used in each region to urge claimants to report changes in their circumstances or risk a jail sentence.
Advertising Campaign
Press advertising for Volvo which explained the necessity of buying genuine Volvo parts instead of generic copies. Thought provoking headlines and arresting imagery. The project also involved electronic DM design work; keeping existing customers up to date with the latest Volvo news and developments.
Click image to scroll through.
Digital Outdoor
Dyson fans have no fast spinning blades and therefore are a lot safer than conventional bladed fans. The brief was to make this safety message translate across digital outdoor screens. I came up with the idea of a passing a balloon through the aperture of a Dyson fan, as this would not be possible with a normal bladed fan and illustrated how safe the product was. It was a very engaging and intriguing digital piece. I also art directed the set and the shoot.
